April 15, 2008 University of Minnesota Medical School -- Duluth Campus students and faculty celebrated a new Brain Awareness outreach record this year. They spoke to 6,593 elementary school students in 74 schools in communities throughout the state during this year's Brain Awareness Week outreach. 
Last year they presented to 5,700 students. A new addition to this year's outreach: the week of March 17, the Duluth campus made the film, Wired to Win, available to the public for free. 250 people attended the showings. Originally produced for IMAX, Wired to Win follows riders competing in the grueling Tour de France and shows how the brain controls the riders' actions as they avoid danger and control pain, fatigue and emotions. Brain Awareness Week is an international initiative. Launched in 1996, Brain Awareness Week has united the Society for Neuroscience with the Dana Alliance for Brain Initiatives and a coalition of over 1,600 science, advocacy, and health organizations that share an interest in elevating public awareness of brain and nervous system research.
Pictured: Senior Associate Dean, Gary L. Davis, Ph.D. and Brain Awareness Week organizer, Janet Fitzakerley, Ph.D. celebrate results with the Duluth Campus medical students who participated in the outreach.
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